Attend virtual sessions, visit campus, email regional reps, and reference specific programs in your supplements.

They’re rarely decisive but can provide context. Treat them as conversations, not interrogations.

Yes, most colleges and universities absolutely care about demonstrated interest. There are multiple ways to demonstrate interest: attend virtual tours (virtual or in-person), email admissions reps, or engage on social media to show enthusiasm. If you are deferred or waitlisted, consider sending a Letter of Continued Interest.