Corporate Profile

General Academic is a research and analysis-driven academic consulting firm that seeks to enable our students and employees to realize their aspirations.

Our leadership in academic publishing enables us to offer unparalleled tutoring, test prep, enrichment, and consulting services.

Our consumer services include K12 tutoring, test preparation, enrichment, and college counseling. Our institutional services include college counseling and test prep programs plus school market analysis and corporate relocation consulting.

​Our publications include The Houston School Survey, more than 30 full-length practice tests for the ISEE, ACT, and SAT, and digital learning lessons in math and English.

Born out of a Rice University dorm room in 2003, General Academic is headquartered in Houston. Our team currently includes approximately 40 brilliant, professional, and charismatic tutors, instructors, writers, editors, and managers.

Our goal is to be the undisputed knowledge leader and trusted services provider in the markets in which we compete while offering quality, personalized services at competitive rates.

Our small size and local ownership enable us to more closely tailor our services to our clients’ needs. Simultaneously, our strong management and corporate identity ensure that students receive a top quality and well-supported product.

We believe that education is fundamental in creating more opportunities and a better society, and we continually strive to make our expertise and services available to more people across the globe.

Company History

General Academic’s history is one of young adulthood and the continual pursuit of the next adventure in the name of making the world a better place.

Andy Peters, M.A.Ed.
Andy Peters, M.A.Ed.Manager
Andy graduated from the University of Michigan, where he received a BA in English in 2015 and an MA in Educational Studies in 2016. Andy has more than 6 years of teaching and tutoring experience; before joining General Academic, he was a high school English teacher at an innovative Michigan charter school.
Stephen Hayes
Stephen HayesVice President
Stephen graduated from Houston Baptist University with a BA in English in 2010, and he has been a Texan since age 4. Stephen created the curriculum for our ISEE, SAT, PSAT, and ACT services, and he is always happy to talk shop about any of your academic needs. Stephen loves to travel abroad, especially if it’s to Iceland!
Shelby Joe
Shelby JoePresident & Founder
A Mississippi native, Shelby graduated from Rice University with a BA in Political Science in 2007. Having lived in both China and Germany and visited more than 25 countries, Shelby is an avid globalist and speaks Chinese Mandarin and German. He is also the founder of the edtech company Piqosity.

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